“Personal Brand Marketing in a Multicultural World.”

The Dan Evans Center of Excellence*
Bob Evans Farms, Inc.
3700 S. High Street
Columbus, Ohio 43207

Format: 3-hour regional MFHA event

Focus: professional development and networking

Audience: Mid-level managers, Diversity Officers, Human Resources & Talent Development Professionals

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This session will showcase how all individuals, regardless of gender or race, can leverage common brand management principles to effectively market their authentic selves.  These branding principles can also be used to promote diversity initiatives within the workplace.

Attendees will learn:

• What a personal brand is & why it is important to career success
  

• How to market oneself via proven brand management strategies
  

• Tips for creating internal “brand loyalty” within your organization

Attendees will take away:

• An action plan on how to use networking to expand your reach & influence
  

• Strategies to common obstacles faced by individuals not in positions of power

• A roadmap on how to leverage diversity to enhance one’s distinctiveness & relevance in the workplace
  

About the Speaker

Robert Rodriguez, PhD
Director - Kaplan Center for Corporate Learning
Kaplan University
Author of Latino Talent

Dr. Robert Rodriguez is a noted expert on diversity. He writes the “Leadership” column in Diversity Executive Magazine and has published over 50 articles on various diversity and human resource topics. Dr. Rodriguez is a highly sought after consultant within corporate America. He serves on the board of directors for several non-profi t diversity organizations and often speaks to diverse employee groups on how they can leverage their ethnicity as a source of strength.

Panelists:

Harvey Brownlee - Chief Restaurant Operations Officer - Bob Evans & Mimi's Cafe
German Suarez - VP Product & International Quality Assurance, Wendy's/Arby's Group
Rob Wallace - SVP Franchising, Red Roof Inn
Tommy Loveberry - Area Supervisor, Cincinnati, White Castle