Who Are We


The Mission of MFHA is to bring the economic benefits of diversity and inclusion to the food and hospitality industry by building bridges and delivering solutions. MFHA commits to delivering more connections and opportunities to build its Members’ Cultural Intelligence to effectively engage multicultural employees, customers, and communities.

Learn more about how MFHA is helping its members in this growing multicultural market.

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Who We Are


MFHA is an educational non-profit 501(c)(3) that helps its members build Cultural Intelligence by delivering products and solutions that raise the top-line, improve the bottom-line and build culturally authentic brand value.

What We Do


We deliver multicultural solutions that help raise the top line, improve the bottom-line and build brand value for our member companies.

Whom We Serve


MFHA commits to delivering more connections and opportunities to build its Members’ Cultural Intelligence to effectively engage multicultural employees, customers, and communities.

“Building Culturally Intelligent Brands and Leaders”


Our Definition of Cultural Intelligence

Cultural Intelligence (CI) is having the knowledge, skills, and abilities necessary to effectively and appropriately engage people from different cultural backgrounds to deliver better business results.

Where We Add Value

Our solutions focus on four key audiences:

  1. Workforce: attracting, retaining & developing diverse talent
  2. Customers: selling and marketing to multicultural markets
  3. Community: building relationships that add brand value
  4. Suppliers: attracting diverse suppliers & franchisees

Benefits of Cultural Intelligence

  • Increased employee engagement
  • Increased innovation and flexibility
  • Attract better quality talent
  • Improved sales and reduced costs at unit level
  • Reduced multicultural risk

Our Value Proposition

  1. Raise the Topline | Serve, Market and Sell to Multicultural Guests
  2. Improve the Bottom-line | Attract, Engage & Develop Multicultural Talent
  3. Build Brand Value Culturally Authentic Brand Value & Community Connections

For twenty years, MFHA has been acknowledged as the leading advocate for the representation, advancement & development of multicultural employees and businesses in our industry.

We work with the nation’s leading restaurant, foodservice and lodging companies, suppliers, media and trade associations to bring the economic benefits of Cultural Intelligence to the people and organizations in the hospitality industry.

Gerry Fernandez FOUNDER & PRESIDENT MFHA Customized Solutions

Our Model

Our Partners

MFHA has established relationships with organizations, educational institutions and media whose mission and interests are aligned with ours.